Initially, the website was considered to be the first step of going digital. Now social media sites have taken the marketing by storm. No matter what your business is you will find your potential buyer on this platform. What started as a platform for people to interact and increase their social circle has now become a powerful medium for businesses to promote their brand.
Although there are multiple social media sites and digital marketing channel Facebook is the leading channel among all. There are about 2 billion active users, it’s a huge market. Any business which is looking for creating brand awareness or generating lead must invest time and money in reaping benefits from this digital channel.
Each channel has its pros and cons. You may not get the desired result from a specific channel immediately. It requires patience. Sometimes a combination of channels is required depending on the product and marketing objective.
Marketers are always looking for new ways to tap into the target market. And social media sites are marketers’ paradise. After realizing the true potential of social media sites. Facebook underwent a massive change and has now a separate website for businesses where they can create ads through Ad Manager and build their campaign. It has proven to be very successful for a lot of companies in lead and sales generation.
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